Google Boost is a Google AdWords product that allows local businesses to feature more prominently in local searches. It allows small to medium size businesses the ability to feature more highly in searches, and concentrates much more on the relevance and location of that business than ever before.
6 Ways to Dive Into Analytics & User Experience
Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear….
AdWords Management – Do It Yourself or Hire Professionals?
Google’s AdWords system is, on the one hand, the simplest solution for direct marketing and yet on the other can be very complex. So is AdWords easy or not?
Bounce Rate Demistified
If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate? Inspired by common questions that we’ve heard, this infographic is meant to give you answers and some tips to help you improve your bounce rate.
50 ways to Get the Most Out of Google Analytics
Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.
A Beginner’s Guide To A/B Testing: Part 1
A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. And the advantages A/B testing provide are enough to offset the additional time it takes.
Well-planned A/B testing can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion, and then combining them, can obviously make your marketing efforts much more profitable and successful.