Customers are the core of every business. They are who brings in sales and profit to your business. You bring in more customers, you get more sales. In most cases, it’s better to keep old customers than acquire new ones. This is because it often costs more to gain a new customer than to keep a current one….
Customer Segmentation for the Right Message
Customer migration is nothing new in the whole marketing process. If you have been marketing for quite some time now, you have at one time or another encountered this concept whether you’re newsletter printing or even printing flyers. Customer migration helps you as a business owner to attract as many clients and customers that would make your sales skyrocket….
Breaking down the wall – How to turn your prospects into paying customers
One of the biggest battles in the search for business is getting your website found on the internet – Search Engine Optimisation (SEO) and Pay per Click (PPC). You may be thinking that this is another article about SEO and if you were you will be forgiven for thinking this, but it’s not at all…
Five Calls to Action that will make you click
The call to action is the “Holy Grail” of every marketer. Get it right, and you’re swimming in sales. Get it wrong, and your traffic tends to stagnate. You may get lots of visits, but little to show for it. To help inspire you, here are five unique calls to action that have resulted in everything from millions of subscribers, to millions of dollars in sales.
12 Tips For Designing an Excellent E-commerce Checkout Process
Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.
Looking around for that e-commerce checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process