Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?

Folks are far more fickle when reading their email than they are when purposefully browsing the web….

Very large lists are sometimes disconnected with their audience. Senders are trying to generate sales by blanketing their contacts with offers with the expectation that a percentage of them will convert into sales. While readers will purchase based on this technique, many will get turned off because the offers are not relevant…..

Studies have shown that using video in email marketing might have a positive impact on conversion and recipient engagement….

There has been considerable buzz recently throughout the email marketing industry about removing or reengaging inactive email subscribers, so how can you identify individuals that fit this description?

In an online world reduced to 140 characters and 2 minute video clips, nobody (allegedly) has time to deal in anything but absolutes.Yet it’s the nuances…the grey areas…the edges…that contain much insight into what works, what doesn’t and, most importantly, what might work better in the right circumstances

I recently found it oddly liberating to purge much of my email without even reading it (unless it was from a client). And you know what? I didn’t miss any of it….

Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with a few hundred dedicated customers can outperform lists of 10,000 or more generic “freebie seekers” when you focus on building relationships instead of counting sales.

So how do you attract the right kind of people? How do you get interested visitors to become eager subscribers? Keep reading for 10 outstanding list building tips you can’t afford to miss.