How to generate traffic using Twitter is something people have been trying to figure out since Twitter was first introduced. Most site owners wonder how much you can expect to do in 140 characters or less.
Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most. Maria Pergolino, director of marketing for Marketo (a TopRank Online Marketing client) shared a presentation at …
People are learning things about you from the internet, whether you like it or not. Instead of hiding (and who can really hide on the internet these days?), try these three ways to manage what others see and think about:
Search your name online regularly. Compare your results with those of your peers to be sure you are displaying the public image you want to.
Post public content. If you want more returns, or perhaps more relevant returns, put content out there. Comment on a blog, start tweeting, and update your Facebook page.
Create a business profile. Facebook shouldn’t be your only presence. Choose a broad network like LinkedIn and create a profile highlighting your professional experience.