Customers are the core of every business. They are who brings in sales and profit to your business. You bring in more customers, you get more sales. In most cases, it’s better to keep old customers than acquire new ones. This is because it often costs more to gain a new customer than to keep a current one.
Customer relationship is actually about taking good care of customers and treating them with due respect. It is about providing them with products and services that would encourage them to make repeated transactions. It is also about giving them what they need based on their personal preference.
Essentially, good human relation skills are a requirement for excellent and long term customer relationships. If you want to maintain good relations today, here are strategies you need to bank on:
Pay attention to your customers. If you want to succeed in today’s business, you need to give more attention to your customers and less on profit. Of course, profit is important, but customers are more important because without them how can you expect to get profit. A good practice to follow is to ask for feedback and suggestions from your customers to make them feel they are valued in your business.
Fulfill your promises. Anything you claim in your business brochures or posters must be realized. If you cannot deliver on your promises, all your efforts are useless. Keep in mind that focus has to be on the customers and not on the products. If you neglect on customers and don’t keep your promises, you are likely to lose customers. To keep your customers happy and loyal, you need to satisfy their needs and deliver on what you promised.
Offer rewards to customers. Offering rewards to loyal customers keep them interested in your business. This in turn increases your sales and boost customer loyalty. Giving customers a gift to show your appreciation for their continued patronage encourages them to come back. This then creates a more personal relationship between you and your customer as they feel important and well appreciated.
Provide attractive offers. One of the best ways to ensure customers come back to you is to offers them discounts, freebies, or rebates. Consider attaching discount coupons in your post cards or business brochure printing which they can tear off when availing of your products or services. This will greatly encourage them to keep coming back for better discounts on repeat purchases. Eventually, this process will create loyal customers to your business.
Don’t forget to thank your customers. A simple thank you card can go a long way. Sending them post cards or greeting cards after a successful sale will show them that you appreciate their patronage. These cards can also help you keep in touch with your customers to further boost loyalty and develop long term relationships.
Go beyond expectations. Customer loyalty is enhanced when you deliver services that are always above the norm. To do this, you need to set criteria that will serve as the base in finding ways to improve your offerings. Keep in mind that customers are drawn to businesses that offer exceptional product or service and treat them with respect and diligence. So don’t be afraid to go out of your way just to provide great products to your customers.