So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public….
An Affordable Website Does Not Mean a Cheap Site
Companies based on the web have the idea that paying less for website design means that you’re getting bad service. This way of thinking could not be further from the truth. Many service providers employ professional and affordable website designers.
Top 10 Marketing Concepts for Small Business
There are many marketing concepts for small business marketing to consider and plan for – here is our list of Top 10 Marketing Concepts For Small Business Marketing.
Key Strategies To Build Long Term Customer Relationships
Customers are the core of every business. They are who brings in sales and profit to your business. You bring in more customers, you get more sales. In most cases, it’s better to keep old customers than acquire new ones. This is because it often costs more to gain a new customer than to keep a current one….
Customer Segmentation for the Right Message
Customer migration is nothing new in the whole marketing process. If you have been marketing for quite some time now, you have at one time or another encountered this concept whether you’re newsletter printing or even printing flyers. Customer migration helps you as a business owner to attract as many clients and customers that would make your sales skyrocket….
AdWords Management – Do It Yourself or Hire Professionals?
Google’s AdWords system is, on the one hand, the simplest solution for direct marketing and yet on the other can be very complex. So is AdWords easy or not?
Breaking down the wall – How to turn your prospects into paying customers
One of the biggest battles in the search for business is getting your website found on the internet – Search Engine Optimisation (SEO) and Pay per Click (PPC). You may be thinking that this is another article about SEO and if you were you will be forgiven for thinking this, but it’s not at all…
Bounce Rate Demistified
If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate? Inspired by common questions that we’ve heard, this infographic is meant to give you answers and some tips to help you improve your bounce rate.
50 ways to Get the Most Out of Google Analytics
Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.
12 Tips For Designing an Excellent E-commerce Checkout Process
Shopping online can be a great experience. You don’t have to leave the comfort of your home and you can quickly compare and read about all the competing products in order to pick the best one for you. But it can also be a little frustrating if the process isn’t designed correctly.
Looking around for that e-commerce checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process